There are only good problems.

Harry Benson is a Creative Strategy Director and Copywriter, mostly for hotels, but also for select design and culture-led brands.

London born, New York City made and now based in Andes, New York, where he renovated and operates The Andes Garage, a converted 1920s garage housing design and creative businesses. His personal projects and businesses have been covered by Architectural Digest, Chronogram and Office Magazine.

He has also traveled the world as a DJ and producer, from clubs in Tokyo to festivals in Wales.

He works on the details that make somewhere feel like a place: the name on the door, the record on the turntable, the words on the wall. Positioning, naming, brand architecture, tone of voice and placemaking.

Brands & Artists

  • Alice Coltrane
  • Converse
  • Denver Union Station
  • Eaton Workshop
  • FIAT
  • Google
  • Holiday Inn
  • IHG One Rewards
  • Justin Timberlake
  • Kimpton
  • Levi's
  • Marriott
  • Meta
  • Nike
  • Regent
  • Ritz-Carlton Reserve
  • Samsung
  • Soho House
  • TurboTax
  • W Hotels

Agencies

  • Boiler Room
  • Imprint Projects
  • Institute
  • Margaret
  • MKG
  • PG&Co
  • Protein
  • Rapt Studio
  • Soursop
  • Superimpose
  • SWANS
  • Ways&Means

Contact

Case studies and credentials available on request.